Assessor Resource
BSBCCO605A
Develop and maintain a customer contact marketing strategy
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to the establishment of a marketing strategy in a customer contact environment that has sales and marketing opportunities for either internal or external (outsource) stakeholders.
Competence in this unit requires developing, implementing and reviewing a marketing strategy, and building strong relationships with all stakeholders. The effective use and development of systems, databases and reporting tools is also required.
This role is undertaken by staff with managerial responsibility.
This unit describes the performance outcomes, skills and knowledge required to develop, maintain and promote a marketing strategy in a customer contact environment.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
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